Christina brings close to twenty years of creative and corporate marketing management experience concentrating on strategic planning, campaign management & event management to name a few. She has worked for some of the top global enterprise companies; focusing on developing creative, integrated, multi-channel campaigns that build brands, sales pipeline, and positive customer experiences.
Her experience in building integrated campaigns was demonstrated in a multi-faceted campaign that saw $500k in new sales opportunities generated within the first six months of launching.
Christina brings strong event management experience to the table. Christina’s strategic approach to event management led to the creation of a new post-event engagement processes for a large global executive program. This new process surpassed pipeline revenue targets by 105%, and as a result, the process was adopted globally. It also uncovered 31 new qualified sales opportunities of an estimated value of over 10 million dollars.
Demonstrating value can sometimes be a challenge within marketing. Christina’s experience in creating streamlined processes and improved efficiencies that drive real ROI is no easy task. Following a large global event, she streamlined the lead process flow between marketing and sales and increased accessibility of those leads by over 400%. Leads got to the sales team faster, were more qualified, and turned into real opportunities 400% faster than in previous years.
Christina understands the world of sales and how to engage. For example, she established a “lead revitalization” campaign to help with lead conversations and revitalize “cold” leads. Achieved 108% of opportunity target.
Her expertise and experience have garnered her a few awards over the years.
- SAP – MVP Award
- Microsoft Canada – Team Award
- SQL Server Launch – Individual Contributor
- Canadian Leadership Summit – NAMMU Award (National Association for Mass Mail Users)
Christina was born and raised in Ottawa, where she attended the University of Ottawa and majored in Criminology. She later moved to Toronto with her husband where they raised their two boys. In 2016, they moved to Kelowna where they can now be found enjoying all that the ski hills and lakes have to offer.