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Define who your website users are and what they expect from the website. You’ll also learn how business goals, yours or your client’s — have to be uncovered and addressed for site success.

  • Best practices and design principles
  • Technology, usability, accessibility

Information Architecture (IA), which looks at the content on your website, how you should categorize it, what you should call it, and more.

Choosing appropriate design features based on audience profile and expected behaviour. Learning what your specific target users expect from your site to design and build a site that meets those expectations and leads to greater conversions.

Back to: Building A Website for Small Businesses > Planning & Design
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