Corporate Marketing

Technology is transforming how we market to customers. Businesses are struggling to differentiate themselves. Customers have more choice now than ever. That abundance of choice is transforming how we reach and engage them.

At Lifeblood, we have an end-to-end understanding of the buyer’s journey, sales process, and can help identify opportunities. With over 20 years of corporate marketing experience, we’ve learned a thing or two along the way.

MARKETING MANAGEMENT

Developing strategic marketing plans is critical to delivering measurable and repeatable results. But ensuring your marketing plan is in alignment with the overall business strategy is even more imperative. Easier said than done right? Especially when the actions of everyone in your organizations can have a direct impact on your marketing strategies. It’s critical marketers are part of the business planning process from the beginning and are in alignment not only with sales but across the entire organization.
  • Business Process Mapping
  • Sales, Product & Marketing Alignment
  • HR Marketing Transformation

MARKETING DEVELOPMENT

Once you’ve aligned your strategy with your business goals, you can now tailor your efforts to where you need it most, maximizing the returns from your marketing efforts. It can help set your company apart and generate increased sales opportunities. All that sounds good but where do you start? We can help develop a comprehensive strategy that will define your goals, identify your target audience, identify resources required to execute and finally, bring it all together in a framework.
  • Strategy Development
  • Product & Brand Development
  • Marketing KPI
  • Marketing Stack (tools and technology)

CONTENT MANAGEMENT

Content management is all about creating great content and promoting it through the appropriate channels. How you create your content is equally as important as how you promote it. Today’s customers are no longer interested in reading about features and functionality. It’s about demonstrating value that meets their needs. You achieve this through storytelling. Stories help us relate, connect and help articulate why a product or a company is so important. Storytelling can increase revenues, inspire actions and build trust by establishing a more personal connection.
  • Audience Marketing
  • Corporate Communications
  • Campaign Planning
  • Marketing Automation

CAMPAIGN MANAGEMENT

Thanks to today’s marketing technology, one can run countless marketing campaigns simultaneously. Chances are you are running a few now. But how confident are you that your message is being received? Keeping all of those campaigns running smoothly and efficiently can be challenging. Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you’re reaching.
  • Lead Generation
  • Email Campaigns
  • Digital Marketing
  • Analytics
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