Uncovering and identifying the keywords that your target audience are searching for.
Selecting which paid media channels to pursue. These can include Google Ads, Bing Ads, display networks and even social media advertising.
Measuring each campaign and keyword for effectiveness, ensuring PPC efforts are yielding a positive ROI.
Looking at what the competition is doing, which keywords they’re targeting and the ad creative they’re using (to uncover gaps they can fill in on their own).
Monitoring campaign structure and optimizing based on top performing keywords. For example, if 10% of keywords bring in the majority of business, you may want to focus your budget on those keywords to boost ROI.
Constant A/B testing of new ads and landing pages. Regular experiments across the entire PPC funnel.
- Setup $495
- Ad Budget: $250 - $750
- Setup $495
- Ad Budget: $750 - $1500
- Setup $795
- Budget: $1500+
Set Realistic & Data-Driven Goals
It’s important to be optimistic about your PPC ROI and shoot for the moon, but to expect a 1000% ROI right out the gate is unrealistic. We can help define exactly what you are hoping to get from your PPC campaigns: increasing the number of purchases, generating more leads. brand awareness.
Setup Your PPC Structure
Google can be a great source of insight when planning your PPC campaigns. The problem is, your interests and theirs aren’t the same. We can begin optimizing and structuring your PPC campaigns for maximum effectiveness by employing tailored Keywords, Campaigns, Ad groups, Ad Copy, Ad Extensions, Landing Pages, and Analytics.
Continuously Measure & Optimize for Results
With a strong long-term strategy in place, we’ll optimize your campaigns for long-term success, continually expanding your PPC strategy with new campaigns, ad groups and targeted keywords.
What is PPC?
When searching for a product or service on Google, have you noticed that ads often show up in the search results at the top and bottom of each page? That is Google Ads at work. The ads are known more commonly as PPC or Pay-Per-Click.
For the business owners this means that at the very time someone is searching on Google for a particular product or service, PPC will show what your business offers, ahead of your competitors who don’t use PPC.