A website is crucial for any business. It’s your virtual storefront and often times your first impression.
Potential customers and clients are increasingly turning to online sources for easy and quick access to information. A great website can not only add credibility to your business, but it can also boost your bottom line.
Unfortunately, simply having any old website isn’t enough. Your website needs to be well-designed and optimized for today’s internet users. Statistics show that 55% of website visitors spend less than 15 seconds on a website, which doesn’t give you much time to to convey your message and convert leads.
If you’re website isn’t giving you a return on your investment, it may be falling short in one or more important areas.
Here are the top five reasons your website is failing your business:
Dated Layout and Design
Website design has come leaps and bounds in the past decade and is constantly evolving to maximize the user experience. If you have an older website, it may not be very user-friendly due to design limitations at the time of its creation. And the less user-friendly the site, the less time people will spend on it. On top of that, if your website looks in any way outdated, visitors may think the same of your business in general.
The majority of internet users are now accessing the web via mobile devices. It only makes sense that your website should adapt. A responsive website takes screen size into consideration and reformats the content to improve the user experience. A website that’s not responsive is frustrating and sure to drive potential customers and clients away. There’s nothing that tries your patience more than trying to access information about a business and having to keep resizing the screen because the fonts are too small and nothing lines up.
Poor Content and Visuals
Your website should convey your message in a clear and concise way. People won’t take the time to look past content that is poorly written, riddled with grammatical errors or too lengthy. These mistakes can confuse customers and look unprofessional. Visuals are a great addition to a website, but they should also be high quality. While fuzzy cell phone images may be okay for some purposes, they shouldn’t be showcased on your website. If you’re struggling with creating quality content for your site, you may want to look into hiring a photographer or a content writer/editor to help you out.
No Clear Call to Action
A call to action is an essential element of website content and design, particularly if you’re looking for high conversion rates. Not only does it give users direction, but it can also help you measure the success of your site. If your website doesn’t tell people where to call for more information or what to click on to order your product today, it loses its sense of purpose and your visitors will drop off like flies. Get your website visitors to the next step in the sales funnel by making sure your website has a clear call to action.
Not Search Engine Optimized
What’s the point in having a beautiful, well-designed, modern website if no one can find it? In comes the importance of search engine optimization or SEO. SEO is a process that makes your website more visible in search engines, such as Google. When people search for a particular type of business in your area, they will look up relevant keywords. If your business website doesn’t appear within the top search results, your potential customers or clients will likely never even make it to your site. A lot can be done within your own website and beyond to optimize your website for search engines.
When was the last time you updated your website?