Did you know social media has a 100% higher lead-to-close rate compared to outbound marketing?
If your business isn’t using social media for lead generation, it’s time to start.
Through creative and strategic use of platforms that cater to your target demographic, you can generate high quality leads and take your business to the next level. In fact, companies that used social media for lead generation saw a 24% increase in revenue, according to Quick Sprout.
But why are social media leads better than other kinds of leads?
Here are the top 3 reasons social media leads have the edge:
1. Barriers are broken down
The casual, conversational atmosphere of social media platforms automatically puts people at ease. While websites and other promotional material contain important information, social media platforms provide the opportunity to show more personality and connect with people on a deeper level. For example, seeing a funny and relatable joke or a behind-the-scenes photos of your smiling employees at work can build the emotional connection a potential client or customer shares with your brand. That emotional connection can make all the difference between your brand and your competition in the eyes of the consumer.
*Tip: Don’t be afraid to showcase your brand’s personality and sense of humour. Find a way to connect with your audience and the leads will come rolling in.
2. The level of trust is higher
In today’s world, consumers rely heavily on social proof. According to a survey conducted by Market Force, 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. In other words, people aren’t just taking a company’s word for how good they are, they are listening to their friends and their friends of friends.
When you have a reasonably-sized following and a high level of positive engagement on your social media platforms, it shows potential clients and customers that you are as good as you say you are. Platforms like Facebook and LinkedIn show mutual connections and provide sections for reviews, which increases the level of trust for new visitors to your page right off the bat.
*Tip: Since 79% of consumers trust online reviews as much as personal recommendations, don’t hesitate to ask clients or customers that have had a positive experience with your company to write a review on your Facebook page.
3. It’s easier for clients to connect directly with you
It’s much easier to send a direct message or fill in a quick form off a social media site than it is to pick up the phone and make a cold call. Once again, the casual online environment makes it easier for people to reach out at ease. Plus, the various social media platforms offer many different ways potential clients or customers can choose connect with you. Whether it’s liking, favouriting, commenting on a post or sending a direct message, people can engage at a level they feel comfortable with.
*Tip: Make sure you are engaging with your social media audience and actively responding to messages and comments in a timely manner. Failure to respond could cost you a great lead!
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