Facebook Marketing Doesn’t Have to Be Scary
We know developing and maintaining a social media presence on platforms like Facebook or Instagram can be incredibly overwhelming. Which platforms are best for your business? How many posts do you need per week? Should every post be about business or should some be personal?
Don’t worry, we’re here to help! We’re launching a series of blogs on social media presence, tips, tricks and how-to’s with posting times, hashtags, and organization, and how to find your voice amidst the endless sales plugs, promotional material and personal posts.
This short blog will introduce you to the first main social media platform: Facebook. We’re here to give you the fast facts on audience, reach and possibility. Make sure to follow us for the next blog posts and take ownership of your social media presence!
According to the most recent available data (December 2019), Facebook has over 2.5 billion monthly active users, worldwide:
What a great number of people to reach, all over the world! The positive of this is that you can use a ‘free’ platform like Facebook to reach a number of new clients, and secure the brand loyalty of your current ones by engaging with them as you choose. One thing to be aware of, is that the market can be very saturated with brands clamouring to be seen and heard, just as you are. So this is a great opportunity to think about what makes you unique in the eyes of your customers.
The most common demographic of users are between ages 25 – 34 (just under 30% of users):
However, while this younger demographic is the most common, the fastest growing age group on Facebook are users born in or before 1945! They jumped from 24% in 2018 to a massive 38% at the end of 2019.
This is great to be aware of for targeting specific audiences with your brand and/or products. Knowledge is power, but the most important knowledge is that of your own brand. Who do YOU want to reach with your products and services? If you know that, you’ll be able to use Facebook and other marketing platforms with ease!
A user spends around 19 minutes per Facetime visit:
Engagement time is short and sweet with these users! You need to engage them quickly with interesting imagery and links, and concise information as to why your brand on Facebook is the best thing to happen since sliced bread ;).
While Facebook is an amazing way to connect with family, friends, and clients, it does have the usual internet issues. It is estimated that there are over 81 million fake profiles on Facebook. However, even a fake profile could be a chance to reach a real person on the other end!
How to use Facebook for your company:
You don’t need to add every client and customer to your personal Facebook profile! You can set up a Facebook Business Page that you monitor with your personal account, making it easy to professionally communicate with current and potential customers. Setting up and customizing your page with hours, reviews, photos and a link to your website is easy, and it’s easy to invite your friends and family to check out your business on Facebook.
You can even add buttons to your page where visitors of your Facebook Business Page will be prompted to ‘get in touch’, meaning they can jump to messaging your business, however you want them to reach you, ‘book services’ if you want to automatically book an appointment with your business, and so much more.
Hot tip: Have something important you want communicated with your audience? Maybe you created a post about your company going eco-friendly, extending its hours, or offering a new and exciting service? Pin that post to the top of your Facebook business page! That way, customers will see that post right away when they reach your page.
Summing it up: Engaging with your current and potential audience doesn’t have to be hard! At Lifeblood Marketing, we want to show you how easy it can be for you to build an online presence for your business, no matter how big or small. We want you to feel empowered, not overwhelmed by the possibilities for your business, and we encourage you to check us out for your website, design, and online presence needs. That way, you can use social media like Facebook to your advantage. Check us out and let us help you develop and share the story of your brand!