A beautiful idea executed in an amazing website isn’t all it takes to make your online presence noticeable.
It takes all but 3 simple steps to get the conversation about your product or services going, and do so on an ongoing basis.
Rich Informative Content
Whether you own a small local shop or a large company, informative content is key to engage with your current and future clients. A well-written blog or post that offers solutions to your clients’ problems invites them to further explore your website.
There are some things to keep in mind if you’re after organic traffic generated by search engines like Google.
1. Length of your content
Based on recent data, posts round 2,000 words are most likely to be found relevant by search engine algorithms and end up on the first page. But, longer doesn’t always mean more valuable.
Before you set a goal of writing a lengthy essay, ask yourself: Does my content answer clients’ questions? Is it relevant and current? Does it provide more value than competitors’ content? If you can deliver great content in 500 words or less, go for it.
They’re called keywords for a reason–they’re key to driving traffic to your website. The trick is to find and use keywords that appeal to both people and search engines.
Research the most common keywords associated with your business and build your content around these keywords. BEWARE! Don’t stuff your content full of keywords to force it being found online. Google has implemented updates that know exactly what you’re up to and will penalize you.
Divide your content into chunks of text and give each a relevant subheading. Your reader will appreciate it and you will maximize your options of a subheading popping up in an online keyword search.
4. Divide and Conquer
Once you’ve created great content, it goes a long way. Turn your content into a podcast. Add your keywords or a great quote to a stunning visual and create a Facebook or Instagram post. If your content answers How To questions, do tutorial videos. Need we say more? The possibilities are endless.
Your post is up on your website. Now what?
Even if your content is among the best out there, readers don’t know it yet. Spread the word on your social media channels. Just share the link to your blog in a post along with an enticing caption.
The tough part? Keep the conversation going. Like the comments. Respond to comments and engage with your audience. See who shared your content and thank them. Your social profile is as important as the content you generate and share.
Set a Google Business Page and Ask for Reviews
Trust is built through connections and the best way for a business owner to establish trust is client reviews. You worked hard to create value for your clients, don’t be shy to ask them for a review.
More importantly, when you receive a review keep the conversation going and build loyalty. Where have we heard this before? Ah, yes, be social on social media. Same goes for reviews. Engage with clients who leave you feedback and thank them for doing so.
Setting up a Google Business Page is another crucial step to ensure those online reviews can be seen by other potential clients and direct them to your business. The setup is a free service that allows you to update your business information anytime, from any device. Here’s how to make the most of it.
1. Update Your Contact Information
Before you ask for reviews, make sure your business information–business name, address, phone number, work hours, link to website–are consistent across all channels. Update your Facebook page, Yelp and other directories promptly.
2. Captivating Visuals
Add visuals to your listing to show your clients why you stand out among your competitors. We are, after all, a visual culture.
Quick note here–make sure the visuals are good quality. Think composition, lighting, product layout, and so on. Don’t be hasty in creating visuals. They help tell the story of your business, so it’s worth investing time and resources to create something that speaks to your clients.
If this sounds like something you’d like to do to boost your business but don’t know where to start, get in touch with our team of experts at Lifeblood Marketing.
Let’s chat about how we can help you.