Starting or running your own business is no easy feat! In order to achieve success as a business owner, hard-work, plenty of effort and undeniable commitment is definitely required, even if that means stepping outside of your comfort zone. However, that responsibility increases when you’re also taking on the task of marketing management for the company. If you’re not a professional marketer or social media manager, it can be difficult to understand the ever-changing world of digital marketing and what is needed to stand out from the crowd. Aspects such as blogging, SEO, and managing multiple social accounts can be hard enough, nevermind finding the motivation in order to actually keep on top of this stuff. If you’re feeling uninspired, we’ve listed 5 ways to find your motivation so you can crush your company’s digital marketing scheme!
Research Similar Companies
Finding out what similar organizations in your niche are up to online is a great way to learn what’s effective in terms of online marketing. What do you like about how the business has optimized their web presence? What didn’t you like? Take a peek at how they’re managing the social pages for their organization and how people are responding. Do they have a blog? What are they writing about? Researching how competitors are staying on-top of today’s digital age is important to understand what’s effective towards your demographic so you can start practicing similar digital methods.
Head to Social Media
Social media is a great tool to understanding your competitors and consumers. Don’t lose customers by avoiding social platforms. Make sure you sign your business up on Facebook, Twitter, Instagram and LinkedIn. If you’re feeling adventurous, sign up for Snapchat or Pinterest as well, both great tools to connecting with consumers. All platforms are great for effectively promoting your company, products and promotions in a casual and conversational way. Pages like Twitter are useful for understanding competitors in your niche and finding out how they’re connecting with their followers. Most potential customers are on social media and turn towards multiple platforms to research products & businesses, so that means you need to be on there too.
Read an Inspiring Book
Sometimes to find motivation, we need to think outside of the box. Reading an educational book (or even watching a captivating documentary) can work wonders for sparking inspiration. This works especially great for when you already have a good understanding of how your digital marketing is set up, but you need new ideas in order to keep up with your consumers. Books like #GIRLBOSS, the Career Code, and the Pathfinder are great choices and may help in terms of getting those creative juices flowing!
Learn Something New
There’s plenty of educational online or in-class digital marketing courses available for those who would like to learn more about what it takes to be successful in that part of the industry. Digital marketing and social media are careers on their own, so it’s completely understandable if you feel overwhelmed by hashtags, html, CSS, and all those other confusing topics people just “expect” you to know about. Instead of feeling like you’re at a disadvantage by not understanding what makes a strong website, take the time to learn more about it! You’ll only be helping yourself and your business to become more successful.
It’s true what experts always say: networking is definitely key to success. Not only does rubbing elbows with like-minded industry professionals help grow your business, “talking shop” with others also helps to spark up inspiration and creativity. When you network with other professionals, ask them how they found their success along with what worked and didn’t work for them. People love talking about themselves and their successes so don’t miss out on the chance to learn from them by asking the right questions!
If you’re feeling overwhelmed by all of the extra responsibilities that come with being a business owner, consider delegating the digital marketing tasks to those who specialize in the industry. We love helping business professionals like you with their web design, SEO services and social media. Find out more about how we can help your business. Contact us today!