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the 5-Second Rule for Marketing

Did you know the human attention span is shorter than a goldfish’s?

Goldfish = 9 seconds.

Human = 5 – 8 seconds.

Your website has a lot to do in a short period of time.

The 5-Second Rule

Now before you debunk this by finishing the entire season of Stranger Things before noon today, let me say that I know the attention span can be higher than 5 – 8 seconds. This is used as a tool for marketers and designers to evaluate the functionality of their website. What do we want our visitors to see within the first eight seconds?

We all have that friends who is as straight-forward as they come. Ask him these questions as he evaluates your website in 5 – 8 seconds.

What’s going on here?

The visitor should be able to figure out what the website is about within the first few seconds of landing on the page. This can be done through your slogan, logo or captivating images/video on your homepage.

Does it capture my interest?

With our interest quickly disappearing by the second, the design of your website should grab people’s attention. Careful not to overload you site with a bunch of bells and whistles, you don’t want to distract them from the main purpose of them being at your site – keep it relevant.

What am I supposed to do?

Let your website do the work for you. It should be optimized to turn visitors into leads. Have call to actions where people can buy, subscribe, fill out a form, what every you want them to do. This is critical for the success of your website.

Do I want to share this experience?

In this social media age, sharing content has become the norm for many users. Would a visitor recommend your website (not your service)? Or at least share it with a friends?


If you have trouble finding a friend to do the critiquing? Let us give it a try! Comment, call or email, we’d love to hear from you.

Filed In Marketing

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